ATM was on the ground at Tribeca X 2026 to celebrate the award winners. From A$AP Rocky taking Tribeca X Filmmaker of the Year to brand storytelling sweeping categories across the board, we were at the moment covering it all.

History Is Made by People Who Create: Jane Rosenthal set the tone for the night. History is not made by people who wait for permission. It is made by the people who create something that did not exist before. 🏆

A$AP Rocky. From the Heart: No prepared remarks. Just gratitude and a genuine acknowledgement of what it means to be recognized as a pioneer in filmmaking. He spoke from the heart and the room loved every second. 🎬

Years in the Making: McDonald's took Features for Meal Ticket, four years in the making. YogiTea took Environmental Impact for The Theory of Spice and was overwhelmed. Stio took Shorts for The Book of George, calling the process itself rich and impactful. 💡

From Cape Town to Tribeca: Accenture and the Philipstown WireCar Company took Social Impact for The Philipstown WireCar Grand Prix. The team came from Cape Town and called the nomination alone a real privilege. 🌍

The Work Behind the Work: Coca-Cola, Autodesk, Rubrik, and Beats rounded out the night across Commercials, Episodic, Audio, and Content Creator and Influencer categories. Every team honored their years of work culminating on one stage. 🎙️

WINNERS

FEATURES: Meal Ticket - McDonald's

SHORTS: The Book of George - Stio

ENVIRONMENTAL IMPACT: The Theory of Spice - YogiTea

EPISODIC: Built to Move - Autodesk Honorable Mention: Partners - Carvana

COMMERCIALS: Last Coke in the Desert - Coca-Cola Honorable Mention: Safe School Las Vegas - Bang Bang

AUDIO To Catch a Thief: China's Rise to Cyber Supremacy - Rubrik

CONTENT CREATOR / INFLUENCER: The Master of Speed and Stability - Beats

SOCIAL IMPACT: The Philipstown WireCar Grand Prix - Accenture / Philipstown WireCar Company

TRIBECA X FILMMAKER OF THE YEAR: A$AP Rocky

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