The Golden Age of Marketing

At a $6.5 billion product innovation company, Michelle Crossan-Matos is exactly where she is supposed to be. After zigzagging through P&G, Samsung, and Ulta Beauty, she landed at SharkNinja at the moment she calls the golden age of marketing, with AI at the center of it all.

The Golden Age of Marketing Is Here: People went from fearing AI to realizing it is the most powerful tool marketers have ever had. Michelle calls this the golden age of marketing and she means it. AI is not replacing the human dreaming part of the job. It is fueling it. 🤖

SharkNinja Shut Down for a Week: In one week SharkNinja closed the company and built 400 AI solutions, from identifying viral content to creating CAD designs in a fraction of the time to finding faster supply chain solutions. No one knew. Now they do. 🚀

25 New Launches a Year. 38 Categories: SharkNinja is a product innovation and marketing company first. From the Chill Pill to kitchen appliances to beauty care, they are eliminating consumer pain points at a pace most companies could not imagine. 💡

The Social Community Is Pulling Them Into New Markets: SharkNinja's social community is so strong that consumers are asking when the brand is coming to their market. Expansion is the whole agenda right now. 📱

Have Intention. Build Your Hype Army: Michelle lost her mother at 16 and was thrown into poverty. What got her out was clarity of intention and bold risks. She lives in Puerto Rico and commutes to Boston weekly. Most people call that crazy. She calls it living her best life. 🌍