With ATM, your story
isn't just told –
it's experienced, shared, and remembered.
Often called the People Magazine of its industry, At The Moment Media (ATM) is a media publisher that values the people driving the news just as much as the news itself.
Launched in May 2025, ATM operates at the intersection of Advertising, Technology, and Media, delivering essential insights and high-level interviews that focus on the human stories behind the headlines.
Our Team
Robert Wheeler
Founder, CEO, Editor-in-Chief
Christine Roeder
COO & Managing Editor
Robert Wheeler is the Founder and CEO of At The Moment Media (ATM), a dynamic media publisher launched in May 2025. ATM (www.atm.media) operates at the intersection of Advertising, Technology, and Media—a world it aptly calls "ATM." His media platform has been referred to as the *People Magazine* of the industry, focusing on the human stories behind the headlines and valuing the people driving the news just as much as the news itself. It provides essential insights and high-level interviews from industry-shaping events.
A veteran marketing and communications executive, Robert left his role as Chief Marketing Officer for GroupM, North America to launch ATM. At GroupM, he was the chief architect of consolidating marketing resources to support the firm's largest and most profitable region. His leadership was instrumental in increasing strategic client marketing initiatives by 165%. He also spearheaded the adoption of marketing AI technologies and aligned C-suite strategies across Mindshare, Wavemaker, and EssenceMediacom.
Prior to GroupM, he served as Group Vice President and Corporate Marketing & Communications Lead at WarnerMedia. In this role, Robert acted as the company's chief spokesperson and was the chief communications lead for the integration and proposed merger of WarnerMedia and Discovery. He also managed global integrated marketing efforts for key brands, including CNN, HBO, HBO Max, and Warner Bros.
His career has been defined by a proven ability to launch and shape major brands. As Head of Global Communications at AT&T's Xandr, he built the global communications division from the ground up and executed the original go-to-market communications strategy that launched the brand. This deep expertise in the ad-tech and media landscape was further built through senior marketing and communications roles at TiVo, Cadent, and AT&T AdWorks, where he led negotiations for major B2B events like the Cannes Lions Festival of Creativity and CES.
Robert began his career at NBC Universal, rising from the prestigious Page Program to roles as a publicist for Bravo and Oxygen Media and a Senior Coordinator in Corporate Communications. During his time at NBCU, he assisted with major announcements, including the creation of Hulu, the acquisitions of The Weather Channel and Oxygen Media, and crisis management for the 2008 Beijing Summer Olympics.
Throughout his career, he has been recognized for his industry contributions, earning the prestigious Richard D. Parsons Award and being named one of the "40 Under 40" in the media industry by Multichannel News
Christine Roeder is the Chief Operating Officer & Managing Editor of At The Moment Media (ATM), a dynamic media publisher launched in May 2025. Christine is an operational and marketing communications strategist dedicated to translating creative vision into sustainable business results.
With a strong foundation in advertising and media, Christine specializes in building marketing operations that encompass cross-platform strategy and focuses on optimizing At The Moment Media's internal structure and processes to ensure maximum efficiency, rapid growth, and continued profitability.
A proven, results-driven marketing leader, Christine brings a track record of excellence in advertising, media, and brand storytelling. Her expertise lies in taking complex, cross-functional projects—from large-scale B2B events and C-suite engagements to multi-channel media launches—and delivering impactful results. With marketing and operational experience at companies like York Street Management, AT&T AdWorks, and eMarketer Christine is equipped with a deep understanding of how to engage diverse audiences and elevate brand presence.
As COO, Christine’s focus remains on developing operational workflows, delivering measurable engagement, and bringing the people of the industry to the forefront.
Fern Pucheu
Influencer in Residence
Fern Pucheu is “Influencer in Residence” at At The Moment Media (ATM) and a marketing and growth executive with 20+ years of experience at the intersection of media, culture, technology, sports and storytelling. In her role at ATM, Fern serves as a strategic voice and cultural connector for the company — championing the brand across industry stages and executive forums, opening doors with creators, talent and media partners, advising leadership on positioning and audience growth, and lending her storytelling instincts to ATM’s campaigns, content and thought leadership. She also mentors the next generation of marketers and helps spotlight emerging voices across the ATM ecosystem. She has built brands and led transformation efforts for some of the industry’s most recognized companies, helping organizations evolve through major shifts in consumer behavior, digital media, streaming and advertising.
Most recently as Chief Marketing Officer of Endeavor’s streaming division, she helped shape the company’s global positioning during a period of rapid growth and industry change, leading brand strategy and communication, executive visibility, product marketing and audience growth efforts across the sports, entertainment and streaming ecosystem. Her work has included partnerships, campaigns and commercial initiatives spanning organizations such as the NFL, NBA, WWE, UFC and leading global clubs, broadcasters and media brands.
Prior to Endeavor, Fern served as Group Vice President, Global Marketing for Xandr, AT&T’s advanced advertising and ad technology division, where she led the global launch and market positioning of the Xandr brand. She built and scaled the global marketing organization across multiple regions and helped strengthen Xandr’s strategic market profile during a pivotal period that ultimately culminated in the company’s acquisition by Microsoft.
Throughout her career, Fern has held senior leadership roles at Vox Media, PubMatic, Hearst, Univision and CBS, where she led global marketing, communications and go-to-market strategy. She is known for blending strategic leadership with creative storytelling and cultural insight, helping companies build stronger audience connections while driving business growth. Fern has built and mentored global teams, advised executive leadership during periods of transformation, and helped brands stay relevant in fast-changing media and technology landscapes.
She is passionate about the future of media, sports, entertainment and emerging technologies, and about creating opportunities for the next generation of diverse leaders across the industry.
Lori Fink
General Counsel
Lori Fink is At The Moment Media’s General Counsel and a legal veteran with experience across Federal, State, Private, and Corporate practice. At ATM, she leads the company’s legal function, advising on corporate matters, commercial agreements, data and privacy, and regulatory strategy as the business scales. Her entrepreneurial spirit drives the creation of legal frameworks to enable businesses to use data in a responsible and ethical manner.
Lori spent 25+ years at AT&T providing executive counsel across various lines of business. Lori was AT&T's first Big Data Attorney when the organization launched in 2013, driving her to work in a world of data driven products and services ultimately leading to her role as Chief Privacy Officer for AT&T Inc.
As AT&T launched its first-tier advertising business in 2017, known as Xandr, Lori led the creation of the legal team managing the full suite of legal services. She later assumed responsibility for the Data Governance team and served as Corporate Secretary for Xandr Inc. Lori held numerous other leadership positions which included lead attorney for AT&T’s External Affairs team in Washington D.C., Chief Compliance Officer, Small to Medium Business Sales and Acting General Counsel for the Kansas Corporation Commission (regulating public utilities in the State of Kansas).
Lori serves on multiple advisory boards in the technology, AI and media space. She has a passion for helping businesses launch and evolve. Her entrepreneurial spirt also shines through in her own Agri-Business in Northwest Missouri.
Lori has been recognized by her industry peers with accolades for the 2020 Top Women in Media Industry Leader award by Cynopsis Media, A Woman Worth Watching in 2019, Multichannel News Wonder Woman in 2019 and a Bronze Steve award recipient in 2018. Lori gives back to academia by serving on the Washburn Law Foundation and Alumni Association, her Alma mater. She is also an active alum for her undergraduate university, Western Illinois.