360i Is Back and Ready to Disrupt

Christine Cotter has been in social media for 20 years, starting in PR when brands were still asking what to do with their Facebook pages. Now she is leading the relaunch of 360i inside Dentsu, bringing back one of the industry's original disruptors to give brands the best of both worlds: boutique speed and holding company scale.

360i Is Back: The agency behind Dunk in the Dark just relaunched on June 10th. Christine is leading it, and the conviction behind the relaunch is simple: clients are craving disruptive social-first thinking and there was a gap in the market for someone to do it right. 🚀

Social Is Not a Channel Anymore: Social is search. Social is commerce. Social is how people experience live events and communicate every day. Christine says the brands that still think about social for social's sake are already behind. 📱

The Best of Both Worlds: Speed and agility of an independent shop. Data, tools, and technology of a holding company network. That is exactly what 360i inside Dentsu is built to deliver. 💡

From Engagements to Business Results: The whole industry is moving away from vanity metrics and toward real business outcomes. Christine says that shift is already happening and brands that do not move with it will feel it. 🎯

Her Dad Thinks She Works at Facebook: Her cross-country trucker dad calls it Facebook. Her husband calls it running a social and influence agency team. Her friends have a third answer that she loves most of all. 🤣