What Makes Bustle Different

From Vanity Fair to Bustle EVP: Charlotte Owen started as an assistant at Vanity Fair's London office and spent seven years learning everything about media from the ground up. Today, she oversees all of BDG's lifestyle and parenting brands, and the trajectory has been anything but ordinary. 🚀

Singular Is the New Strategy: In 2026, Bustle is focused on doing only what it can do better than anyone else. Exclusive talent access, deep editorial expertise, and content that surprises and delights the reader who wants to live a big life. 📱

People Want Realness, Not Polish: The biggest video trend Charlotte is seeing has nothing to do with production value. Audiences want authenticity, and real always beats perfect, no matter how beautiful the execution. 🎬

Your Content North Star Is What AI Cannot Do: Charlotte's philosophy is clear. If AI can generate it, it should not be in your editorial strategy. Personal stories, real reporting, and genuine access are what make content worth paying for. 🤖

Your Differences Are Your Superpowers: Charlotte spent her early career feeling like she did not fit into the London media world. Looking back, she would tell her younger self to lean into exactly those differences because they were what set her apart all along. 💡