Bet on Creative and the Rest Will Follow

Follow the Electricity: At 16, Susan Credle visited New York City and felt immediate electricity. In 1985, she followed that feeling to the doors of BBDO and launched her legendary career in advertising. Some people find their calling. Susan felt hers. ⚡

From Bathroom Breaks to Hall of Fame: Susan's first job at BBDO was giving the receptionists their bathroom breaks. With a degree in journalism, she had no advertising background but she had a dream and an unshakeable determination to surround herself with the best people. Years later, she is one of the most celebrated creative leaders in the industry. 👑

She Said Yes to the M&Ms: Nobody wanted to work on the M&Ms account, and Susan got assigned to it anyway. What started as two characters in a bag became one of the most beloved brand franchises and cast of characters in advertising history, and Susan was the one who saw what it could be before anyone else did. 🍫

Bet on Creative Every Time: When Carter Murray asked Susan to help turn FCB around by betting on creativity, she did not hesitate. Together, they took a 151-year-old agency out on one of the highest creative notes in its entire history. 🏆

Raise Your Hand: Susan spent years proving herself. Looking back, she would have shown up sooner. The room was always hers. She just needed to step in. 💡