In 2026, dentsu relaunched 360i as an AI-native, social-first agency built for brands navigating culture, commerce, creators and AI-driven discovery. The relaunch revived one of the industry’s best-known agency names while rebuilding its model around a new era shaped by algorithms, communities and emerging technology.

Disney Decoded is a six-part B2B video series created to make the rapidly changing world of streaming advertising easier to understand through candid conversations with Disney leaders, agency executives and industry voices. Across six chapters, the series explores the questions marketers are asking about streaming, data activation, brand experiences, measurement and live media.

Yahoo spent 2026 taking its brand beyond the screen through a series of immersive experiences built around exploration, playfulness and hospitality. Across six cities, the program ranged from Public Enemy at CES and the Yahoo Scout Inn at SXSW to the NewFront, Cannes and other cultural moments, creating a consistent experiential expression of the Yahoo brand.

NBCUniversal introduced Legendary February, uniting the Milan Cortina Winter Olympics, Super Bowl LX and NBA All-Star Weekend into one connected, multiplatform experience. Collectively, the month reached more than 223 million Americans and brought some of the biggest moments in sports and culture together across NBCUniversal’s platforms.

At the 2026 IAB NewFronts, Comcast Advertising introduced Outcomes+, a next-generation solution that unifies audience intelligence, activation and attribution across premium TV and streaming. The platform was designed to close the gap between media activation and performance measurement by bringing targeting, measurement and optimization into a single solution.

Publicis Sports, 3 Arts Sports, and Travis Kelce launched TEKTA, a first-of-its-kind NIL consulting and activation offering designed to help brands identify, activate and measure partnerships with collegiate athletes and universities. The venture combines Publicis Sports’ advertiser relationships and measurement capabilities with access to a broad NIL network spanning 45,000 Division I student-athletes and 68 Power Four universities.

Google introduced Vertical Video Unification with Display & Video 360, giving advertisers a way to buy and measure vertical video programmatically across channels through a single platform. In initial testing, WPP Media and Hellmann’s used the solution to expand unique reach while reducing cost per unique user, providing an early proof point for more unified vertical-video buying.

Magnolia Bakery brought its iconic Banana Pudding Bar to Los Angeles, transforming the brand’s signature dessert into a customizable, made-to-order experience. The activation turned one of Magnolia Bakery’s most recognizable products into an interactive experience designed for a new market.

The 2026 ESSENCE Festival of Culture brought together music, entertainment, entrepreneurship, wellness and community in New Orleans for one of the year’s largest celebrations of Black culture. The festival combined major talent and brand partners with programming across the city, extending ESSENCE’s role as both a media platform and a live cultural institution.

FOX Sports’ presentation of FIFA World Cup 2026 marked the largest international sports tournament hosted in the U.S. in nearly 25 years and the biggest production undertaking in the network’s history. Across 104 matches in three countries, FOX expanded the tournament across broadcast, cable and streaming while putting an unprecedented number of matches in primetime.

Roku turned Jennifer Aniston’s LolaVie campaign into a creative case study for Roku Ads Manager, its self-serve advertising platform. Using footage and the “Hair People” characters from LolaVie’s original campaign, Roku built a series of short videos showing how a growing brand could use connected TV to reach new audiences without making the work feel like a traditional B2B case study.

Reddit and Mischief launched “People Are the Best” as a celebration of authentic human connection at a moment when AI-generated content was rapidly expanding online. The multi-channel campaign spotlighted real communities across beauty, television and soccer, including an immersive fan takeover at New York’s Oculus.

During Upfront Week 2026, DIRECTV Advertising turned the annual gathering of programmers, agencies and brands into a living metaphor for its own role connecting a fragmented television ecosystem. The campaign followed attendees across their journey through New York, using the week itself as the creative proof point rather than simply explaining the idea in a presentation or trade ad.

TelevisaUnivision built its 2026–27 Upfront around a direct message: “We Get Hispanics,” using the campaign to assert its cultural authority and expertise in reaching U.S. Hispanic audiences. The idea extended from targeted digital billboards into the Upfront itself and a broader communications campaign designed to showcase the company’s programming, business momentum and audience insight.

On the final night of Cannes Lions 2026, OpenAP, Breakaway Music Festival and Human Ventures created the Cannes Closing Set as a shared experience for leaders across media, entertainment, technology, brands and culture. Featuring live performances from SOFI TUKKER and Ares Carter, the event drew more than 1,500 requests for an experience ultimately attended by 230 guests.

At Cannes Lions 2026, Bloomberg Media’s Executive Table brought together leaders across business, marketing, media and culture for candid conversations about the decisions shaping their industries. The ongoing series opens up the kinds of behind-the-scenes conversations happening along the Croisette to a global audience.

Lovesac and Gus challenged the polished conventions of furniture advertising with “Here for Life,” a campaign built around the reality that homes are messy, unpredictable and constantly changing. Instead of pausing to demonstrate the product, the work showed modular furniture adapting to awkward spaces, parties, spills and everyday chaos as life unfolded around it.

CBS, Entertainment Tonight and Be The Machine turned a simple hydration break on the VMAs red carpet into a high-visibility branding moment by placing ET’s iconic mic flag directly onto custom water bottles. The bottles appeared throughout photo lines, press hits and video interviews, putting the ET brand directly into celebrities’ hands.

In 2026, tvScientific by Pinterest brought Pinterest’s high-intent audiences to Connected TV for the first time, marking the first major product milestone following Pinterest’s acquisition of tvScientific. The launch made Pinterest’s intent signals actionable across premium CTV inventory and measurable against real business outcomes.

Magnite established a verified live streaming marketplace designed to bring greater structure and transparency to premium live inventory. The offering gives buyers a clearer way to discover and activate live opportunities across media owners while helping publishers make high-value streaming inventory easier to access programmatically.