Chloe Pastore | President, Partnerships | Publicis Sports

70 Years of Reinvention: The upfronts have sustained for nearly seven decades because the industry keeps reinventing what they mean. This year, Chloe sees a shift away from platform-first conversations and buzzwords toward something more resonant: how content actually reaches consumers across the full journey. 📺

Connected Content Over Buzzwords: In years past, the upfront conversation was heavy on ID, programmatic, and platform. This year it's about the consumer experience: linear, streaming, social, out of home, watching in a bar or on a flight. It's connected content, not connected tech. 🔗

Why She Still Gets Excited for TV: Chloe says it sounds corny, but the upfronts make her excited about television again. The production, the stars, the people involved in the content. Sharing that with clients so they see what they're buying and who they're buying from makes the whole week worth it. ✨

The Real Value of the Week: Chloe's favorite part of Upfront Week isn't the presentations. It's the time spent with clients, current and former, in the same room having a shared experience of what matters most from a content standpoint. 🤝

The Car Says It All: This car is a metaphor for DIRECTV Advertising. They drive results for brands. And during the biggest week in advertising, they're doing it from the backseat of an SUV rolling through New York City. 🚙