ATM was on the pink carpet at TelevisaUnivision's Upfront 2026, where culture, live music, and live events collided. From a new CONMEBOL partnership to the Super Bowl in 2027 with ESPN, TelevisaUnivision is reaching more Hispanics than ever and they're being loud and proud about it. Featuring John Kozack (President of U.S. Advertising Sales and Marketing), Rafael Urbina-Quintero (President, Streaming & Digital), Olek Loewenstein (Global President of Sports), Jennifer Rogers (EVP, Consumers and Corporate Marketing), Cara Lewis (EVP, Head of US Agency Sales), journalist and news anchor Ilia Calderon, and actress Angelique Boyer. Culture Is the Connection Point: John Kozack, President of U.S. Advertising Sales and Marketing, set the tone: culture through the lens of live music and live events. TelevisaUnivision's upfront wasn't just a content showcase. It was a cultural event with live music, dancers, pink carpet energy, and a room full of leaders who understand that the Hispanic community is important for every market. 🎶 VIX Is Growing: Rafael Urbina-Quintero, President of Streaming & Digital, shared that VIX is reaching more Hispanics than ever before. The platform is expanding, and the team was excited to share the momentum with partners at this year's upfront. 📈 CONMEBOL and the Super Bowl: Olek Loewenstein, Global President of Sports, brought two massive announcements in one night. A new partnership with CONMEBOL for Sudamericana and Libertadores, plus the Super Bowl in 2027 in partnership with ESPN. Sports and culture are fueling the next chapter. ⚽🏈 30 Years of Pride: Ilia Calderon, journalist and news anchor at NMASUnivision, spoke about 30 years at the company, heart full, proud of the opportunity to reach Hispanic audiences around the world. Watching Karol G and Shakira doing amazing things on the global stage is proof of this community's international impact. 🌎 Loud and Proud: Jennifer Rogers (EVP, Consumers and Corporate Marketing) and Cara Lewis (EVP, Head of US Agency Sales) made the energy in the room clear. TelevisaUnivision isn't just showing up to the upfronts. They're showing up as one of the most culturally connected media companies in the business with the best team behind it. 🔥

Diana Haussling and JiYoung Kim are back for part two, and this time it gets personal. From skincare cabinets and sunblock dealers to dream jobs as interior designers and the leadership advice no one told them on day one, this is what happens when two industry leaders stop talking shop and start talking life. Pick Up the Phone: Diana's approach to getting things done is simple. 90% of what clients struggle with is solvable. Don't write an email. Don't send someone else. Pick up the phone, call the right person, and explain why it matters to you as a human being. 📞 Be a Student of Your Craft: The history of marketing is really the history of human beings and human behavior. Diana is a self-proclaimed marketing geek who believes loving your craft isn't something you prep for a panel. It's something that's constantly happening. 📚 The Bathroom Cabinet: Vitamin C seru,. Two decades of La Mer. Japanese skincare. Korean skincare. And a sunblock dealer. Diana's cabinet is a science experiment and she's not shy about it. 🧴 Black Cat Energy: Asked about their career in another life, Diana would probably remodel her house 25,000 times. JiYoung just wants to be a cat born into a very wealthy household. Someone who feeds her, pets her, and lets her sleep all day. 🐈‍⬛ The Advice They Wish They Had on Day One: Take your job very seriously, but don't take yourself very seriously. Diana heard that too late in her career. It's the kind of thing that would have changed how she walked into every room from the start. 💡

When DIRECTV's partners talk, the word that keeps coming up is the same one: pioneer. From data and addressability before anyone was talking about it to opening up digital audiences through DIRECTV Stream, this is what it sounds like when the industry's biggest buyers explain why DIRECTV is at the top of the list. Top of the List: When agencies started looking for true partners to steward their clients' investment, DIRECTV was at the top. Clean supply, reach and frequency management, and a positive brand experience that drives measurable ROI. 📺 The Pioneer in Addressability: DIRECTV was using data and addressability in advertising campaigns before it was a thing people talked about regularly. Partners call them the pioneers of the space, and with DIRECTV Stream, that audience has only expanded further into digital. 📡 Strategic and Forward-Looking: Over the past year, DIRECTV took its distribution strengths and made them fully accessible from a digital standpoint. Partners describe them as one of the most strategic and forward-looking in the business, bringing interesting solutions to real business challenges. 🔭 A Real Partner: Connected TV in different lengths. Pause ads. Linear in a traditional way. Reach and frequency across every platform. The partners in this video aren't reading talking points. They're describing what it actually looks like to sit down and build together. 🤝 Growing Together: Both companies are growing together. That's not a pitch line. It's what happens when a partner understands your business from day one and keeps showing up with better ways to connect brands to the audiences that matter most. 📈

Jill Kelly calls herself an intentional professional meanderer. Every role, every discipline, every detour has been a pixel in the greater portrait. Now as CEO of Assembly's North American business, she's navigating the rise of LLMs as an entirely new media structure and looking for the leaders with enough fight, gut, and grit to build in it. The Intentional Meanderer: Jill's career has taken lots of different shapes, sizes, disciplines, and catalogs. She's never thought of it as a game of Chutes and Ladders. Every experience is a pixel in the greater portrait, and that perspective is what brought her to the CEO seat at Assembly. 🎨 The LLM Canvas: For media practitioners, LLMs aren't just another channel. They're a brand new media structure. Jill sees the canvas as only growing in dominance, creativity, and smartness, and she's excited about how Assembly is navigating, advising, and testing with clients in real time. 🧠 Fight, Gut, and Grit: Skills matter. Scale matters. But the most memorable leaders Jill has known have a certain dose of fight and feistiness that you can't learn in any academic setting. She looks for that instinct in every leader she hires. It's either there or it's not. 🔥 The Art of Compartmentalization: A mentor taught Jill early on: don't let your 10:00 meeting know your 9:00 meeting was rough. The burden you carry shows up in your words, your eye contact, your body language. Compartmentalize. Reset for every moment. 🎯 Charcuterie and Restoration: Jill is a forever advocate for a good charcuterie plate. She knows it's high in sodium. She doesn't care. On the leadership side, stress shows up physically for her. She's learned to pay attention to the signals and reset before the weight carries into the next room. 🧀 Your Child Will Only Be Bigger Tomorrow: The advice that changed how Jill shows up as a mom and a leader. Appreciate being in the moment, because you'll never get that same Wednesday back. Four kids later, she's still learning that lesson every day. 💛

Kyle Rudolph grew up in Cincinnati playing every sport he could, got drafted by the Minnesota Vikings, and spent 12 years in the NFL. Three years into retirement, he's co-founded Alltroo, a platform that treats charitable donors like consumers and has raised over $18 million for nonprofits by giving people once-in-a-lifetime experiences in return. The Game Plan Mentality: Kyle didn't just need a game plan when he was preparing to play the Green Bay Packers on Sunday Night Football. He needs one now as co-founder and co-CEO of Alltroo. The same discipline that led his team on the field in Minnesota is how he leads his team today. 🏈 Platform for Good: Growing up in Cincinnati, young kids looked up to Kyle as an example. From Notre Dame to the NFL, his platform kept getting bigger. He always chose to use it for good, to be a positive role model, to drive impact and change. That instinct is what built Alltroo. 🌟 A Consumer Approach to Charity: Alltroo treats donors like consumers, reaching them through paid and organic social, owned media, and once-in-a-lifetime prizes. The result: 94% of their donors are giving to the cause for the very first time. That $10 or $25 wouldn't have gone to charity otherwise. 💡 $18 Million and Counting: Over four years, Alltroo has raised over $18 million for charity, driven hundreds of millions of impressions, and built hundreds of thousands of donors. The concept they believed in before launching has been proven at scale. 📈 The Advice to 21-Year-Old Kyle: Appreciate where you are. Everyone told him it would go fast, and in the blink of an eye, 12 years were gone. His message to his younger self: there's nothing more irrelevant than a former player, so leverage the position while you have it. 🏟️ Four Kids and Friends & Neighbors: Kyle has identical twin girls who are nine, a seven-year-old boy, and a four-year-old boy. TV time is limited. Most of it happens after the kids are in bed, one episode of Friends and Neighbors before falling asleep. That's their time. 🛋️

Adam Royle has spent 20 years in advertising, from local TV to ESPN to Digitas to four venture-backed TV startups. Now at Universal Ads, he's focused on tearing down the barriers that have kept mid-market advertisers locked out of television. The TV Ad Tech Career: Adam learned local television at a large agency, pivoted to digital at Digitas right when programmatic was starting, and then spent years at venture-backed startups like Auditude (acquired by Adobe), Videology, and iView. He grew up with CTV and ad tech before most of the industry was paying attention. 📺 Seven Years at Roku: Adam landed at Roku at the beginning of 2018, right when the company went public. He spent seven years growing up as a leader and an employee with the business, building the partnerships and infrastructure that helped Roku scale. 📈 Universal Ads and the Self-Service Shift: Comcast announced it's making linear television inventory self-service through the Universal Ads platform, alongside streaming inventory. Same targeting, same buying, same measurement. For advertisers who've never been able to access TV, the barrier to entry is coming down. 🔓 The Torso Opportunity: TV advertising has always worked for Fortune 100 brands and hyperlocal businesses. The massive middle has been locked out. Universal Ads is focused on expanding the television category to reach the advertisers who've previously been untapped. 🎯 Cart Before the Horse: Adam has seen a lot of trends come and go in 20 years of television. His observation: the industry talks and visions things in circles before the execution is really in play. The visions do eventually come true, but the gap between talk and impact is real. 💡 The Best Advice He Got Too Late: Take your job very seriously, but don't take yourself very seriously. Adam wishes he'd heard that on day one instead of years into his career. 🎯

Diana Haussling went from Campbell's to CMO at Colgate to CEO of Hello Products, and the word that follows her everywhere is transformational. In this Merging Moment with JiYoung Kim at WPP, she talks about the loneliness of leading change, the little hater in her head, and why knowing your superpowers matters more than fixing your weaknesses. Transformation Is Lonely: Everyone talks about transformation like the whole room is on board. Diana says the truth is it can be isolating. You have to know your superpowers, have the courage to speak up, and stick with it long enough to see it through. 💡 Live Below Your Means: Diana's most counterintuitive leadership advice has nothing to do with strategy. If you're walking into a room scared you'll lose your job for saying what needs to be said, you'll never transform anything. Financial freedom creates professional courage. 🔑 The Little Hater: Every woman, especially women of color, knows the voice. Diana calls hers loud. But she's built a career on doing things despite being scared, pushing ideas forward in spaces that make her uncomfortable, and finding that 99% of the time, the room was thinking the same thing. 🗣️ You Never Talk About the "Befores": We're a social media culture. You see all the pictures of the after but never the road that got there. Diana believes the journey, the friends who tell you when you're wrong, the moments where you don't know what you're doing, that's the real story. 📸 The Mentor Who Changed Everything: Diana's mentor told her something she never forgot: you can't be trusted to assess yourself. She was being too critical. He told her how she actually did. That reframe was the unlock. 🔓 A Collector of Humans: Diana doesn't just build teams. She collects people. Knowing your own superpowers is important, but seeing them in others and knowing how to bring the right people together is what makes the magic happen. 🤝

Lori Goode started as a restaurant manager, joined ad ops at the dawn of interactive advertising, and worked her way through Facebook, Microsoft, and Amazon before landing at Index Exchange. Now she's leading one of the biggest shifts in programmatic since header bidding. The Hospitality Foundation: Four years as a restaurant manager before ever touching advertising. Lori calls it the most defining chapter of her career. The skills, attitudes, and instincts she built in hospitality are the ones she still carries today. 🍽️ The Unconventional Path: Ad ops to sales to product marketing to Amazon's global ads business to CMO of Index Exchange. Lori's journey through the industry has been anything but linear, and every stop taught her something different about how the ecosystem works. 🗺️ Index Cloud: Index Exchange just launched Index Cloud, and Lori calls it the biggest shift in programmatic since header bidding. For the first time, a DSP partner has placed their bidder directly inside the exchange, giving them access to the full bounty of supply at the moment of impression. That kind of integration across the entire supply path is a first. ☁️ The Restoration Cave: Lori is an introvert. After big weeks, she recovers in what her husband calls her restoration cave: her library, jazz playing, a good book, and probably a cocktail. She's learned to pay attention to when her body sends signals that stress is building. 📚 Relationships Open Doors: The advice Lori gives her daughter is the same advice she'd give anyone in the industry. Focus on building relationships over time, lean into what makes you different, and be open to accepting what's possible. 🤝

Chrissie Hanson is on gardening leave, the strategic pause between her last chapter and her next one as incoming CEO of Dentsu. ATM sat down with her to find out what she's reading, thinking, and planting (literally) before she steps into one of the biggest roles in the industry. The Gardening Leave: Chrissie is in the rare space between roles. She's spending it reading, listening to AI podcasts, learning the difference between confabulation and hallucination, and spending time with her daughter, husband, and mother. She calls it an incredible privilege. 🌱 Brick Brain or Bubblegum Brain: A concept from her daughter's preschool that stuck. The idea that even when something feels hard, your brain is always soft enough to move and shift. Chrissie applies it to leadership: recognize the mistake, act on it, and keep going. 🧠 The 400 Tulips: Chrissie planted 400 tulip bulbs last November. 330 of them bloomed beautifully. One patch didn't. Her takeaway: you cannot outwork everything in life. Sometimes you have to let nature do its part. 🌷 The Digital Detox Experiment: Inspired by Deepak Chopra's approach to going fully offline, Chrissie is planning a full week in May with no phone, no TV, no Wi-Fi. She believes days one and two will be hard, but by day seven, clarity and euphoria will follow. 📵 Opening Doors at the AAF: As chair of the AAF Hall of Achievements, Chrissie is helping recognize leaders under 40 who aren't just hitting personal milestones but improving the ecosystem around them. Watching the applications come in has been humbling and energizing. ✨ The Question She Asks Everyone: What was the last mistake you made, and what did you do as a result? Chrissie believes the answer tells you everything about a person's flexibility, self-awareness, and kindness toward themselves and others. 💬

Vinny Rinaldi went from building data systems for P&G in the wild west of ad tech to leading new frontiers at one of the world's most beloved CPG brands. Now he's modernizing a 130-year-old chocolate company with an always-on, AI-powered media mix model that most legacy CPG brands haven't touched yet. The Ad Tech Wild West: Vinny came out of college and landed in audience science startups when the data side of the industry was still being built. Every stop gave him a front-row seat to how technology was reshaping how brands reach people. 📊 Sell Side to Buy Side: After three years inside Google, Vinny made the jump to the agency world and helped lead the Merkle acquisition at Dentsu. Then Hershey called. Bringing everything he learned to a 130-year-old chocolate company felt like the right next chapter. 🍫 Always-On Measurement: Hershey is launching an AI-based media mix model with a real-time data warehouse and monthly lookbacks. For a legacy CPG company managing demand capture and demand generation at the same time, that kind of measurement infrastructure is a first. 🔬 40 Brands Across Every Screen: From augmented reality to dual-screen environments, Vinny is figuring out how to modernize legacy brands so they show up on every platform in a way that feels native. Doing that across 40 brands at once takes new capabilities and serious scale. 📱 The Hershey Movie: The founder's story is heading to the big screen. Vinny calls it one of the best stories never told, and for the entire company, watching it come to life is a dream. 🎬 The Curious George Rule: Vinny's eighth grade teacher gave him a Curious George book and told him he was the most curious kid in the class. His career advice hasn't changed since: listen more than you speak, take everything in, and be a sponge. 🧽

POSSIBLE brought brands, agencies, platforms, and publishers to Miami for one of the industry's can't-miss weeks. ATM was on the ground capturing the conversations, the connections, and the moments in between. Behind the Curtain: The real value at POSSIBLE wasn't just the main stage. It was the innovation stage, the hallway conversations, and the moments between sessions where new partnerships started to take shape. 🌴 What's Now and What's Next: From current partners getting a grounding on where things are headed to new voices introducing what's coming, POSSIBLE became the place to see the full picture of the industry in real time. 🔭 The Whole Room Was There: Brands, agencies, platforms, publishers, data companies, and technology companies all under one roof. The quality of conversations is what keeps making this event impossible to skip. 🤝 Stimulus, Conversation, Exchange: The leaders on the ground shared what keeps bringing them back. It's the relationships that get built, the ideas that spark between sessions, and the kind of exchange you can't replicate on a screen. 💡 The Duty of Care Moment: Showing up at moments like POSSIBLE isn't just about business development. It's about being present for your partners, your community, and the conversations that move the industry forward.

April was a month of celebrating what's been built and previewing what's next. From the AAF Hall of Fame to travel hacks from execs who live on planes, interview moments you didn't see the first time, and the social clips that stopped the scroll, here's your highlight reel. The Month In Review: Hall of Fame legends on one stage. Does Data really outweigh humans? An NFL CMO building brands like blockbusters. 78 emails that became 4.8 million subscribers. Travel tips from execs always on the go. And the outtakes that didn't make the cut but probably should have. April delivered. 🎬

After having her daughter in 2018, Emily Seal walked away from the Clios to reevaluate her why. She came back and built the Women's Health Platform from scratch, turning a single awards category into a movement connecting brands, investors, and startups around one of the most underfunded spaces in healthcare. The Reset: Emily was VP of Operations at the Clios when she had her first child in 2018. She stepped away with no plan, just a feeling that she needed a deeper reason to show up every day. Simon Sinek's "Start with the Why" became the spark. The James Beard Blueprint: While working with the James Beard Foundation during the pandemic, Emily watched a community rally around its people in real time. That became the model for everything she'd build next. Building the Women's Health Platform: What started as a new Clio Health category highlighting creative work that broke down stigma around women's health became a full platform in partnership with the World's Women Foundation. Not just awards. A movement. From Underfunded to Funded: Women's health spent years under-researched and overlooked. Emily stepped in at the moment that started to shift, and built the infrastructure to accelerate it through creativity, partnerships, and investment. All Ships Rise: The Women's Health community runs on a rising tide mentality. Know one person, they connect you to the next. Brands, investors, startups, government agencies, all in the same room with a shared mission. The Bigger Picture: Clio Health is expanding beyond pharma and wellness into consumer brands running purpose-driven health campaigns. The Clios on Culture event launches in September. And the Clio Creators program is diving into the creator economy. Emily is building at the center of all of it.

ATM was on the ground at Cipriani's on Wall Street for the 75th AAF Advertising Hall of Fame, celebrating the Class of 2026. It was one unforgettable night and the industry showed up to celebrate the people who shaped it. Cipriani's and the Class of 2026: The 75th AAF Advertising Hall of Fame honored David Droga, Esi Eggleston Bracey, Tim Ellis, Jim Stengel, Gordon Bowen, Susan Credle, and Barry Manilow for lifetime contributions to the industry. 🏆 Not Just a Campaign. A Career: This is not an award for one great ad. It is an induction for a lifetime of work. The room felt it, and the inductees did too. One called it the sweetest moment of their career. Another said 25 years of attending this night still feels like nothing else. 👑 A Force for Good: Tim Ellis was called a force for good, not just in advertising but in mentoring young people through Big Brothers Big Sisters. Susan Credle was called a towering creative talent by the people who know her best. The tributes were personal, specific, and emotional. 🤝 The Industry at an Inflection Point: The night carried a bigger message. The world is changing fast, and creativity, advertising, and marketing still have the power to change lives, improve livelihoods, and build bridges. As one speaker put it: you do not have to save the world. You can just teach a little kid to count. 🌍

Meredith Klein watched reporters she had known for 20 years leave legacy newsrooms and start building on their own. So she texted a few of them, launched a Substack, and turned it into the media industry's go-to publication for the people behind the stories. Introducing Meredith and Meredith & The Media. Every Career Move Led Here: Meredith cut her teeth at Golin, stood up comms at Jet.com before it got absorbed into Walmart, and spent four years leading consumer and product comms at Pinterest. When she left in 2024, she finally had time to do her favorite part of PR full time: building real relationships with reporters. 🏆 Born Out of Curiosity: Meredith & The Media started because Meredith kept noticing the same thing. Reporters were leaving legacy outlets, launching newsletters, starting podcasts, and nobody was covering the story of the storytellers. She figured she would figure it out on the way and started texting. 💡 Twenty Years of Relationships, One Text at a Time: The first interviews came from a text to a friend at the Wall Street Journal and a message to a reporter at Forbes. Twenty years of building trust with journalists meant that when Meredith asked, the answer was always yes. Now chief communications officers at major publications are reaching out to her. 📱 Spotlighting the Personality Behind the Pen: Media gets a tough rap, and Meredith thinks it deserves better. Her publication is built on a simple belief: the people writing the stories are just as interesting as the stories they cover. Live from the Newsroom, her newest series, takes that idea even further by going inside actual newsrooms. 🎙️ Failure Is the Strategy: Meredith's approach to building something new is refreshingly simple. No one else is trying it, so who gets to say if she is failing? If it works, keep going. If it does not, move on. That mindset has turned a curious side project into one of the most exciting media publications in the space. 🔥