Marketing Is a Craft. Not a Science. Nicolas Bidon Is Done Pretending Otherwise.

Nicolas Bidon spent 15 years working in machine learning before most of the industry knew what to call it. Now as CEO of Ogury, he's focused on a problem the industry keeps avoiding: consumer attention is fragmented, the old signals are gone, and the measurement problem is far from solved.

The Persona Intelligence Engine: Ogury helps brands find incremental audiences where traditional data signals don't exist. Cookie-less, ID-less, and built for how consumers actually behave today. 🎯

AI Is Nothing New. Except When It Is: Nicolas has worked with machine learning for 15 years. What's genuinely new is generative AI's ability to piece together consumer data footprints and adapt creative in real time. 🤖

The Lie the Industry Tells Itself: Attribution, incrementality, true ROI. The industry thought these would be solved by now. Nicolas says too many people are pretending they have been. 📊

Curiosity Is the Only Unteachable Trait: AI can answer questions. What it can't do is ask the right ones. Nicolas hires for curiosity above everything else. 🔍

Less Is More: In cooking and in marketing. Focus on the key ingredients, simplify the recipe, and have an idea before you start. 🍽️