The CRO Lighting Up Manhattan

OOH Goes IRL: Denise is watching DIRECTV move from TV into out-of-home and into real life. Bars, restaurants, hotels, airplanes, and the iconic boards across Manhattan that brought executives to and from every Upfronts event. She calls it out-of-phone, out-of-home, IRL. The extension is the strategy. 🌆

Larger Than Life Is the Point: Branded Cities doesn't do standard billboards or bus shelters. Their inventory is the large format, iconic, digital screens and walls that stop people on the street. It's the kind of placement that turns a campaign into a cultural moment, and a brand into a fixture of the skyline. 🏙️

The DIRECTV Roadblock: Top-level DIRECTV executives took over Branded Cities' biggest screens during Upfronts Week, including the NASDAQ board and the MiFi screen in Midtown. Photos, real-life branding moments, a clear signal to the industry: DIRECTV is in out-of-home now, and they're rolling in big. 📸

Where The Inventory Is Going: Branded Cities is across from crypto.com Arena in LA, where players sign autographs in front of the screens before games. They're growing the network every day. The next era of out-of-home is experiential, iconic, and built for the moments people actually share. 🎬

The Backseat Essentials: Driver or passenger, Denise needs pickle or ranch-flavored sunflower seeds in the car. Keeps the hunger away, keeps her busy the whole trip. And the show she will not miss? Yellowstone. Rip is her heartthrob. Right-hand turn. 🌻