NBCU’s Must See Moments At Cannes

A century in the making, NBCUniversal showed up at Cannes Lions 2026 with the receipts to prove it. Fandom is the superpower. Storytelling is the strategy. And a run of live events most companies only dream about turned this year into one for the history books.

Fandoms Are the Superpower: Anyone can build an audience. NBCUniversal builds community. People who do not just watch the shows, they show up for each other because of them. Friends, not followers. 🤝

Franchise First, IP First: The formula is simple and it works. Give people the stories they already love, then give them more reasons to love them. That is the whole playbook. 🎬

A Century to Celebrate, A Century to Build: A hundred years deep and still hungry. NBCUniversal is treating this birthday less like a victory lap and more like the starting line for whatever comes next. 🎉

The Year of Everything: Super Bowl. NBA. World Cup. NBCUniversal delivered one of the biggest stretches of live event programming in company history, all in a single year. 🏆

Showing Up Big at Cannes: Connection, culture, and creativity, NBCUniversal brought all three to Cannes Lions 2026 and made sure the industry felt it. 🌊