The Sweetest Tech Stack in CPG

The Ad Tech Wild West: Vinny came out of college and landed in audience science startups when the data side of the industry was still being built. Every stop gave him a front-row seat to how technology was reshaping how brands reach people. 📊

Sell Side to Buy Side: After three years inside Google, Vinny made the jump to the agency world and helped lead the Merkle acquisition at Dentsu. Then Hershey called. Bringing everything he learned to a 130-year-old chocolate company felt like the right next chapter. 🍫

Always-On Measurement: Hershey is launching an AI-based media mix model with a real-time data warehouse and monthly lookbacks. For a legacy CPG company managing demand capture and demand generation at the same time, that kind of measurement infrastructure is a first. 🔬

40 Brands Across Every Screen: From augmented reality to dual-screen environments, Vinny is figuring out how to modernize legacy brands so they show up on every platform in a way that feels native. Doing that across 40 brands at once takes new capabilities and serious scale. 📱

The Hershey Movie: The founder's story is heading to the big screen. Vinny calls it one of the best stories never told, and for the entire company, watching it come to life is a dream. 🎬

The Curious George Rule: Vinny's eighth grade teacher gave him a Curious George book and told him he was the most curious kid in the class. His career advice hasn't changed since: listen more than you speak, take everything in, and be a sponge. 🧽