The World Cup Is Over But The Soccer Era Is Here To Stay

Andrew Captan has spent his career at the intersection of sports and multicultural media, and right now he is exactly where he wants to be. The U.S. Hispanic audience is the growth engine brands cannot afford to ignore, and TelevisaUnivision has a four-year sports runway that is just getting started.

The Growth Segment Brands Cannot Ignore: The U.S. Hispanic audience is growing, getting younger, and future-proofing brands for the next generation. Andrew calls it the key to growth in this country. 📈

Four Years of Premium Sports Moments: The World Cup is the headline. But Andrew sees a runway that runs through the Gold Cup, the Super Bowl in LA, and the first ever F1 race in Las Vegas. This is not a moment. It is a sustained story. ⚽

Brands Inside the Game, Not On Top of It: TelevisaUnivision is building brand integrations that are additive to the viewing experience. Soccer lends itself beautifully to in-game content and they are doing it the right way. 🎯

A Sports Family Through and Through: Andrew's son is a soccer player, a sports fanatic, and has been front row for more live experiences than most adults. His kids know exactly what dad does. 🏆

Be Yourself. Keep Leaning In.: Be a sponge. Read everything twice. Listen. The advice Andrew gives every young person who works for him is the same thing he would tell his younger self. 💡