The Connected Media Blueprint

Data Connects Us, But Relationships Define Us: Mac Hagel has spent nearly 30 years in media, and despite drastic changes in the industry, this outlook has never wavered. Technology is the table stakes, but the people behind it are what actually drive results. At Razorfish, this combination is the whole strategy. 🤝

You Cannot Think About Media in Isolation: Connected media means tying together paid media, CRM, organic social, brand strategy, and creative. Because the consumer journey does not live in silos, neither should the forces behind it. 📺

AI Cannot Read a Room: Mac is not dismissing the power of AI. He is clarifying what it cannot do. It cannot storytell, and it cannot replace the humans in the room who create and deliver in a way that actually wins. 🤖

Co-Owners Not Just Partners: Razorfish does not just want to work with brands. They want to co-own the business. Their success is their clients' success, and the buck stops with them. That kind of commitment changes the whole relationship. 💡

The Saturday Reset: Every Saturday, Mac puts the phone down and spends the day with his family. During the week, he finds a dark cubby, puts on soothing music, and resets for thirty minutes. Nearly 30 years in, and he still protects his energy like it is his most valuable asset. 🎧