10 Million Women Are Tracking. She’s Building What Comes Next.

Rhiannon White built her career around solving problems for people, and as CEO of Clue, she found the problem worth solving. With over 10 million users a month and a decade of longitudinal women’s health data, she’s building what she calls the maps OS for female health, a platform that turns tracking into agency and data into decisions women can actually make for themselves.

Agency Is the Whole Point: Clue doesn’t tell women what to do with their data. It gives them the map and lets them decide. That belief sits at the foundation of everything the company builds. 🗺

Women’s Health Is Everyone’s Health: Rhiannon makes the case that a woman’s health doesn’t exist in isolation. It affects her household, her workplace, her relationships. The ripple effect is the whole argument for why this work matters. 🌍

The Female Health Knowledge Gap Is a Data Gap: Three and a half billion women live in their biology every day asking themselves if what they’re experiencing is normal. Clue is building the longitudinal data set that starts answering that question. 📊

A Maps OS for Female Health: Clue starts with the menstrual cycle as the core map and layers in wearables, self-observed data, and hormone data to help women navigate onward care, symptoms, and decisions that are entirely their own. 🔬

The Advice She’d Give Every Woman in the Room: If you want to advance, keep that option open as long as possible. And always frame your impact in terms of the business. That’s what gets you promoted. 💡