Puck Is Proving the Model Works

Three Careers One Common Thread: Sarah Personette has navigated agency life, platform technology, and now publishing as CEO of Puck. At every stop, she made it her mission to deeply understand every function around her, and that empathy has carried her all the way to the top. 🚀

Journalists Are the Original Influencers: Puck was built on one thesis that journalists who lead with perspective, personality, and insider access are the future of media. Five years ago, that was a contrarian bet. Today, the entire industry is catching up. 📰

Trust in Media Is at a Crossroads: In the 1970s, 72 percent of Americans trusted news institutions. By 2023, that number had dropped to 32 percent. Sarah sees deeply sourced analytical journalism led by real personalities as the path forward. 🤝

AI Cannot Compress Expertise: Sarah is clear about one thing. AI can compress effort, but it will never compress expertise. The leaders who understand that distinction are the ones building the most resilient teams right now. 🤖

Be the Master of Your Own Education: Sarah's advice to her younger self is simple. Use every tool and resource available to feed your curiosity and make yourself more informed. Nobody builds your career for you but you. 💡