The Guy Who’s Been Right About Every Wave

From Ad Sales to the Data Backbone of Marketing: Matt didn’t set out to become a data guy. He followed the work, and the work kept pointing in the same direction. One thread led to another until data became the whole story. 🧵

The Omnicom Chapter That Shaped an Industry: Matt ran Resolution Media, sold it to Omnicom, and helped build one of the earliest programmatic buying operations in the agency world. The infrastructure marketers rely on today has his fingerprints on it. 📺

AI Is the Engine. Data Is the Fuel: Matt’s position isn’t anti-AI. It’s that the technology is only as powerful as what you feed it. Connected, accurate, high-quality consumer data is what separates real results from expensive noise. ⛽

The Number That Proves the Point: When Actable used TransUnion data, model predictions improved by 10% and false positives dropped by tens of percentage points. Small number, massive implications for anyone running precision marketing at scale. 📊

The Advice He’d Give His Younger Self: Enjoy the journey. Matt has navigated one of the most eventful careers in the industry and admits he moved through it fast. His reminder to himself, and maybe to all of us, is to take it in while it’s happening. 🎢