Meeting Consumers Wherever They Are

From Satellite to Streaming in 15 Years: Amy Leifer has watched DIRECTV Advertising go from rooftop dishes to a full streaming company delivering premium content across every screen and every platform. Fifteen years later, they're still transforming. 📡

Live Sports Just Got Addressable: DIRECTV Advertising has championed out-of-home distribution for 30 years across airlines, hotels, bars, and restaurants. With DIRECTV Remote and Commercial Stream, the technology has finally caught up, and brands can now reach their target audiences in an entirely new way. 🏈

From the Sky to the Doctor's Office: Hotels, cruise lines, private air, bars, restaurants, and now small businesses and doctors' offices are all on the roadmap. Wherever consumers are, DIRECTV Advertising is already building the technology to meet them there. 📺

Hard Work and Grit Never Go Out of Style: Show up for your people, give it everything you have every single day, and never be scared of your own voice. After 15 years, Amy Leifer is still living that advice out loud, and it shows. 💪

Team Diet Coke Forever: Amy is a self-described Diet Coke junkie, and she is not apologizing for it. But her real loyalty story is the 3000 plus small and medium-sized businesses that came along for the DIRECTV streaming transition. That kind of brand love does not happen by accident. 🥤