TelevisaUnivision Upfront 2026 | Moments That Mattered

Culture Is the Connection Point: John Kozack, President of U.S. Advertising Sales and Marketing, set the tone: culture through the lens of live music and live events. TelevisaUnivision's upfront wasn't just a content showcase. It was a cultural event with live music, dancers, pink carpet energy, and a room full of leaders who understand that the Hispanic community is important for every market. 🎶

VIX Is Growing: Rafael Urbina-Quintero, President of Streaming & Digital, shared that VIX is reaching more Hispanics than ever before. The platform is expanding, and the team was excited to share the momentum with partners at this year's upfront. 📈

CONMEBOL and the Super Bowl: Olek Loewenstein, Global President of Sports, brought two massive announcements in one night. A new partnership with CONMEBOL for Sudamericana and Libertadores, plus the Super Bowl in 2027 in partnership with ESPN. Sports and culture are fueling the next chapter. ⚽🏈

30 Years of Pride: Ilia Calderon, journalist and news anchor at N+ Univision, spoke about 30 years at the company, heart full, proud of the opportunity to reach Hispanic audiences around the world. Watching Karol G and Shakira doing amazing things on the global stage is proof of this community's international impact. 🌎

Loud and Proud: Jennifer Rogers (EVP, Consumers and Corporate Marketing) and Cara Lewis (EVP, Head of US Agency Sales) made the energy in the room clear. TelevisaUnivision isn't just showing up to the upfronts. They're showing up as one of the most culturally connected media companies in the business with the best team behind it. 🔥