45 Years on Madison Avenue. Now He’s Building one of the fastest growing pizza brands.

Steve Seyferth has been in advertising since 1979, from General Mills on Madison Avenue to the Be Like Mike campaign for Gatorade to Chief Growth Officer at Marco’s Pizza. His career is a masterclass in staying relevant across every wave the industry has thrown at him.

From Madison Avenue to Marco’s Pizza: Steve started in 1979 and has navigated every major shift in advertising since. Packaged goods. Franchising. Digital. AI. He’s stayed current through all of it. 🍕

The Story Behind Be Like Mike: Steve was in the room when Gatorade decided to take Michael Jordan from Coca-Cola. The campaign that followed became what USA Today called the greatest sports commercial ever. 🏀

Every Dollar Has to Work Harder: Impressions aren’t enough. Steve’s honest take is that the industry needs to pay closer attention to what’s actually driving traffic, conversion, and real customer behavior. 📊

Relationships Are the Real Performance Metric: Know your client’s business better than they do. Steve has built his entire career on that foundation and he’s not changing his mind. 🤝

Patience and Laughter: Trust your instincts, lean into the data, and laugh more. Everything moves forward eventually. 😄