Restocking the Retail To Add-To-Cart Strategy

Retail media has a fragmentation problem. Hundreds of networks, different measurement, different attribution, and brands drowning in complexity. Ali Miller is building the fix at Instacart, where one platform now powers advertising across 2,200 retailers and 310 partners.

Retail Media Has a Fragmentation Problem. Instacart Is Fixing It: Hundreds of retail media networks with different buying platforms, measurement, and attribution. Instacart built the solution: one place to buy, showing everywhere your products are sold. 📊

From Lower Funnel to Full Funnel: Instacart started with sponsored products and strong measurement. Now they are expanding into discovery, inspiration, and powering other retailers' own retail media networks with the same technology. 🎯

The Convergence Nobody Can Ignore: Chief commercial officers and chief marketing officers are coming together. Discovery, media, and commerce are converging. Ali says the next six months will teach the industry more about AI in shopping than the last few years combined. 🤖

17 Years at Google. Then a Phone Call Changed Everything: Ali thought she might stay at Google for a couple of years. Seventeen years later Instacart came calling and she finally had a reason to leave. 🚀

Moonlighting as a Violinist: Ali plays in a symphony and has kept it up through the craziness of her career. She thinks orchestra playing has a masterclass in teamwork and listening. She is not wrong. 🎻