Be Essential To Your Audience

From GE to CNBC: KC spent nine years at GE working in finance roles around the world before jumping at the chance to become CFO of CNBC in 2009. He fell in love with how quickly media changes and never left. 📊

KC Sullivan said yes to a CFO role at CNBC in 2009 without knowing exactly where it would lead. Fifteen years later he is running the whole thing globally, and the conviction driving every decision he makes has never been simpler: be essential to your audience.

Running a Hot Hand: CNBC has real momentum right now and KC is leaning into it. Going narrower and deeper, identifying the voices central to the audience, and making sure those voices are fully supported. 🎯

The Most Important Word in Media Right Now: Essential. Audiences have more choice than ever. If you are not essential to them, they will choose something else. Delivering on your brand promise is the whole game. 📺

A Direct-to-Consumer Subscription Is Coming: CNBC is expanding beyond its cable legacy into something new. KC is not giving away the details but the direction is clear. 🚀

Say Yes Blindly: Japan at 23. Shanghai at 25. A pivot to global advertising under Linda Yaccarino. KC has built his entire career by saying yes to the things that stretched him most. The advice he gives everyone is exactly two words. 💡