HISPANIC AUDIENCES ARE OWNING CASA TU

ATM was inside Casa TU, TelevisaUnivision's home base at Cannes Lions 2026, where brands, agencies, marketers, and media companies came together in one of the most unique rooms at the festival. With the World Cup driving conversation around soccer's growth in the United States, TelevisaUnivision is not treating this as a moment. They are building for the next four years.

The Most Unique Room at the Festival: This is probably the only place where brands, agencies, marketers, and media companies are all together at one time. Casa TU earned its reputation for a reason. 🏠

Always On for the Next Four Years: The World Cup has the industry talking about soccer's growth right now, but TelevisaUnivision is thinking past the moment. They are building a four year runway, not a single campaign cycle. ⚽

Budgets Are Shifting, and So Is the Platform: Linear dollars are moving to digital and social, and TelevisaUnivision has the platform and the property to meet that shift head on for the Hispanic audience. 📱

An Amazing Platform and Property: TelevisaUnivision is direct about what sets them apart. The platform and the property are built specifically to serve the Hispanic audience, and that focus is the advantage. 🎯

The Room That Brings It Together: Brands, agencies, and media companies do not often share the same room at the same time. Casa TU makes that happen, and the conversations that come out of it are the ones that actually move the industry forward. 🤝