The New Rules of Brand Visibility

From Agency Life to the Frontier of AI: Peter Sloterdyk built his career across financial services, tech, CPG, and beyond before landing at Grindr. There he built a marketing team from 0 to 50 people and took the business to exit. Every stop along the way was preparing him for what came next. 🚀

Taking the Queer Eye Cast to Yass, Australia: When Peter was at Netflix, experimentation was everything. So he took the entire Queer Eye cast to Yass, Australia because Jonathan Van Ness's iconic tagline made too much sense. That is what great marketing instincts look like in practice. 📺

ProRata Is Solving AI's Biggest Question: How is content used fairly and transparently in AI? That is the question ProRata was built to answer, and Peter is building the tools to get there. 🤖

Your Brand Needs to Be Visible in AI: ProRata's Gist platform gives brands paid and organic opportunities to ensure they are not just present in AI but favorably and measurably visible. The window to get ahead of this is right now. 💡

Listen More Than You Speak: Peter has a music degree, not a marketing degree, and he credits everything to one piece of advice from his grandfather. Listen more than you speak. It is the reason he has the career he does. 🎵