Timeless Marketing Principles That Work

Cannella Media's Rob Medved says direct marketing hasn't changed since the 1950s, and he can prove it.  Media has fragmented from 800 numbers in the 90s to QR codes today, but the core principles have stayed the same. Pull up print ads from the 1950s, and you'll see identical tactics: pricing, the word "free", and copy designed to make consumers respond. The channels evolved, but the psychology didn't. Now Cannella Media is a strategic partner focused on attribution, proving that knowing where customer responses came from matters, whether you're a big brand or a solopreneur. Watch to find out what the 1950s got right that still works today.