Timeless Marketing Principles That Work

Pull up advertising from the 1950s, and you'll see the same tactics being used today. Rob Medved at Cannella Media on why the messaging really hasn't changed even though the methods have, and why moving faster with testing and decisions beats perfection every time.  From 800 Numbers to QR Codes: Rob started marketing directly to consumers in the 90s, when success meant people calling an 800 number. Media has fragmented across decades, but the core principles of direct marketing haven't changed 📺  

The Strategic Partner Approach: Cannella Media repositioned as a strategic partner instead of an agency. It's all about attribution and knowing where customer responses came from, whether you're a big brand or a solopreneur 📊  

Nothing Changed Since the 50s: Pull up print ads from the 1950s, and the tactics are identical. Pricing, the word "free", and copy are designed to make consumers respond. The channels evolved, but the psychology stayed the same 📰  

Fragmented World Different Messages: You need shorter messages on some platforms and different personas on others. But direct marketing is still direct marketing, and those fundamental principles are the same 📱  

Test Quicker, Decide Faster: Rob's advice? Test creatives quicker, get clean data faster, and make decisions quicker. Indecision leads to hesitation, which leads to failure. And have more fun doing it ⚡