NBCU Unveils First-to-Market Cross-Platform Breakthroughs  ​

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Accidental Career Path: Moved to NYC to be a rock star, took an advertising job at Rolling Stone when music writing didn't work out, 20 years later, it's his career and passion 🎸 

 

Big Tech Approach to TV: Joined NBC Universal six years ago, seeing enormous potential for ad technology and data to bring new capabilities as TV evolved to CTV 📺

 

First-to-Market Cross-Platform Innovation: AI-powered audience targeting, cutting-edge ad format innovation, and the Performance Insights Hub bringing real-time analytics to premium video like never before 🚀 

 

The Targeting Trilogy: Finding the right person through identity graph, the right ad format for the environment, and the exact right time using hyper contextual AI 🎯 

 

Rush Fan for Life: First concert was Rush at Madison Square Garden, now going back next year for their final farewell tour to close the loop 🎤