Legendary February and Beyond ​

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A Family Built on Sports Media: Peter's dad ran ABC Sports Sales, one brother is CEO of Versant, and another is an executive producer at ESPN. Sports media is in his DNA. Following the family path led him to NBCUniversal Sports, where he's now running the biggest moments in advertising 🏈   

Legendary February Is Here: 17 days where the Super Bowl, Olympics, and the NBA All-Star Weekend draw the world's attention to sports. NBCUniversal is giving advertisers a single voice and one powerful solution to reach audiences when everyone's watching 📺 

8000 Hours and Counting: Peacock delivers 8000 hours of sports with messaging customized to every home. Place ads in the biggest moments, then retarget fans across NBCUniversal's entire portfolio throughout the year  ⏰

The World Cup Is Coming Home: Soccer on American soil like never before. 16 cities across North America, Spanish-language telecasts, and marketers leaning in hard. The momentum is building toward something massive ⚽   

LA 28 - America's Games: The largest Olympics in history. The most events, countries, athletes, and 15 million tickets sold. When the world shows up in LA, it won't just be LA's moment, it'll belong to all of us 🥇