Data Is the Most Creative Thing ​

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AI Is Getting Tangible: Lisa Giacosa at Spark Foundry sees AI moving from the cloud into your hand and daily life. It's becoming part of the physical things we touch and use every day, making the intangible real and accessible 📱 

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Get Comfortable Being Uncomfortable: Lisa's career philosophy that she's living right now: go where interesting work happens, keep moving to the next challenge when processes get established, and embrace transformation. She's exploring AI opportunities and practicing exactly what she preaches 🎯 

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Spirit of Startup, Soul of Powerhouse: Spark Foundry went from the smallest, scrappiest agency within Publicis Media to the largest while keeping that startup energy alive. C-level execs still roll up their sleeves and get into the work, proving you can scale without losing what made you great 🚀 

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Data Unlocks Everything: Spark Foundry leads audiences instead of mass marketing, using data to understand where someone is on their journey. If they're ready to buy, make it shoppable. If not, build the brand first. Data creates personalized experiences that work 💡 

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The Industry Bounce Back Coming: Lisa's prediction for the industry: people are coming back to agencies, maybe in different roles. AI handles some work but not all of it. The talent returning will strengthen the industry in new ways 🔥