When Audience Meets Innovation​

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Say Yes and Figure It Out Later: Jen Rogers built her career by saying yes to every opportunity. B2B, consumer side, every marketing role in media. The result? A career path that took her everywhere and just brought her back to TelevisaUnivision's B2B side at the perfect time 🚀

 

The Growth Engine Driving Everything: US Hispanics are a massive growth opportunity, and TelevisaUnivision is leading how brands connect with this audience. From Mr. Beast soccer partnerships to 24/7 news on VIX, they're innovating at scale to deliver what this audience wants 📈 

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Passion Makes the Difference: Some say once you know marketing, you can market anything. Jen believes you need genuine passion for your consumer. That hyper-focus on Hispanic audiences? That's what creates real connection and drives results for brands 🎯

 

French's Yellow Mustard All the Way: Ballpark hot dogs, backyard barbecues, Jen's going with French's yellow mustard every single time. New Yorkers can keep their spicy mustard. Sometimes the classic choice wins 🌭 

 

Enjoy the Ride: Jen's advice to her younger self: give yourself grace. We get to do incredible jobs in this industry. Yes, it's intense and stressful, but it's also an opportunity worth enjoying along the way 💫