Building the Future of Media at Mastercard 

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Ripping Up the Media Playbook: Got the dream Mastercard brief to forget everything about media and build something completely new after stints at Unilever and Samsung 📋

 

Full Circle Priceless Moment: Started in advertising through his aunt at McCann who worked on the original Priceless campaign, now leading media at the brand behind the iconic tagline 💳 

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Buy Side Meets Sell Side: Launched Mastercard Media Commerce Network to leverage their data and create programs that benefit the entire industry, not just buy media 📊 

 

Agent-to-Agent Marketing Era: Preparing for agentic commerce by rethinking what marketing looks like when reaching consumers through AI agents instead of traditional channels 🤖 

 

Rewriting the Rules: Done slapping 20th century ad models onto 21st century tech, this is the moment to completely reinvent how brands go to market ✨