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Super Bowl's Greatest Hits

130 Million People, One Moment: The Super Bowl reaches audiences no other platform can, launching creative across Today Show, Tonight Show, social, and digital for weeks. That's why brands show up 📺 


The Bold Play That Stuck: Doritos commercial where someone sucks Dorito dust off fingers through a hole. Jaw-dropping and hilarious, the kind of bold creativity that makes you remember Doritos forever. When brands take the risk and win 🏈


Budweiser Owns the Field: The Clydesdales and puppy love commercials that became iconic in the mid-90s. Every Super Bowl conversation leads back to those Budweiser horses. That's what dominating the moment looks like 🐴 


You're Not You When You're Hungry: Snickers nailed it with Betty White getting tackled at Wrigley Park. The perfect way to capture "hanger" while making everyone laugh and love the brand even more 😂 


When Advertising Saves Lives: Novartis uses the Super Bowl platform for prostate cancer awareness and PSA blood tests. Brands can do more than sell—they can better lives on the biggest stage 💉 


Imported From Detroit: Chrysler's love letter featuring Eminem and a powerful choir showing Detroit in a new light. The ad made you learn something, think differently, and feel it. That's storytelling that wins 🚗 
 

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