The Power of Experience

Keri D. Richardson got here through what she calls an intense level of curiosity. Finance to sports to automotive to beauty to media to executing some of the largest festivals in the world. Now as Co-Founder of CrowdAxis, she built the Experiential Power Index to finally give brands a way to measure what live experiences are actually worth.

Curiosity as Career Strategy: Finance to sports to automotive to beauty to media. Keri didn’t follow a straight line. She followed what fascinated her, and every stop taught her that experience is the best thing you can give a consumer. 🧭

The Largest Festivals in the World: Before CrowdAxis, Keri spent her career immersed in how consumers become lifelong fans of a brand through experience. She’s executed some of the largest festivals in the world and watched firsthand how IRL moments turn audiences into communities. 🎪

The Measurement Problem Nobody Solved: Brands pour millions into live experiences with no standardized way to measure what they get back. Keri and her co-founder Alicia built CrowdAxis and its Experiential Power Index to change that. It’s the first framework for scoring engagement, sentiment, and ROI across experiential. 📊

The IRL Pendulum: Digital isn’t going anywhere. AI isn’t slowing down. But people want to feel things, touch things, and find out what’s real again. Keri sees the swing toward in-person community and believes the brands leaning into IRL moments right now are the ones becoming part of people’s lifestyles. 🤝

Corded Headphones and Blue Lights: Off the clock, Keri is a SolidCore devotee (her boyfriend is not a happy camper about it), a Sudoku enthusiast who traces it back to her finance roots, and a corded headphone loyalist. She has a pair in her bag right now. 🎧