The Performance TV Revolution

From a two-inch paid search ad to a 60-inch TV in every household—the shift is happening right now. Jason Fairchild on why 9 million advertisers are about to discover TV as the ultimate performance channel.   From 2 Inches to 60 Inches: The shift from a tiny paid search ad to a full-screen 60-inch TV in every household is happening right now. Jason Fairchild on why this is one of the most exciting shifts in the industry 

🖥️  TV is the Next Performance Channel: tvScientific is pioneering the ability for 9 million paid search and social advertisers to buy and measure TV the same way they buy their other media. Granular, ROI-based, and performance-driven 

📺   Now We Can Prove It: Advertisers always surmised that TV drove real conversions beyond just awareness. Now there's actual science to back what happens after someone sees an ad and what it pushes them to do next. The Advertisers' Intuition finally has proof 

✅   The $500 Billion Blueprint: Paid search built the marketplace model. Programmatic applied it to display and created a $500 billion industry. That playbook is now coming to TV, and the opportunity is massive 📈   The Most Underappreciated Medium: 2.3 TVs per household, 5-7 hours of daily consumption, full screen, zero clutter, 100% viewable. TV has always been powerful and performance-driven. Now the proof is finally catching up