Inside Spotify's Newest Era

The Sound-On Era Has Arrived: Spotify just released a landmark report revealing how audio has evolved into the most trusted and intentional environment in media. As the world gets louder, audio is where fans are actively choosing to spend their most engaged moments. 🎧

Spotify Just Reinvented the Sponsored Playlist: RapCaviar. New Music Friday. Today's Top Hits. Brands can now own 100% share of voice on Spotify's most iconic playlists with immersive visuals and a lower ad load. This is advertising that actually respects the fan. 🎵

Meet Carousel Ads: Spotify is testing a swipeable multi-card format right in the Now Playing view. Up to six cards, each with its own image link and pricing, reaching fans exactly when they are in focus and ready to discover something new. 📱

Engaged Audiences Act: Since Spotify's free mobile updates, time spent in the app is up 26 percent, and click-through rates on audio and video ads are up 14 percent. The platform is not just capturing attention; it is converting it. 📈

We Under Credit Music: Per Sandell has spent 20 years in advertising, and his belief has never wavered. Music shapes the way we see the world, and Spotify is building the products to prove it. 🎶