How DIRECTV & Magnite Built It Together ​

 

Five Years Through M&A Together: DIRECTV and Magnite both went through M&A over the last decade, but their partnership stayed the course. The last two years accelerated as DIRECTV brought satellite users into digital, creating opportunities as new advertisers entered programmatic 🤝 

​

DIRECTV Has What Others Don't: Unique access to live content across different markets that not many competitors can offer. Fast channel opportunities and buyer transparency make DIRECTV stand out 📡 

​

First to Lean Into Pause Ads: DIRECTV was among the first to raise its hand for pause ads. Magnite looks for partners who jump on opportunities early, and DIRECTV is always one of the first they call ⏸️ 

​

The Dynamic Ad Insertion Win: Converting inventory to dynamic ad insertion was the biggest opportunity. The excitement from the buy side, as advertisers wanted to interact with live events, created something unique 🔄 

​

Making Live Events Accessible: How can they enable small and medium businesses to access DIRECTV's live events? A local mom-and-pop shop is buying a prolific live event. That's the 2026 focus 🚀