History's Biggest Brand Plays​

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The Cultural Accelerator: Ali on Budweiser's "Whassup" accelerating culture. High school hallways are filled with everyone saying it. The brand tapped into something undefinable and nailed it 🎬

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Smashing Everything Since 1984: Elav on Apple's 1984 commercial as the best representation of innovation. Maybe she likes smashing workflows and pipelines, challenging everything. Still referenced decades later 🔨

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They Bought Every Ball in America: Drew Cashmere on Sony Bravia buying every kid's bouncy ball in the US to create their phenomenal commercial. Balls cascading down San Francisco streets. Audacious production at its finest 🌈

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 When Remote Start Felt Like Magic: Jake on VW's Darth Vader ad turning table stakes into the Force. A little boy is conjuring spells with just the anthem playing for a minute. No dialogue, pure magic ⚡