With ATM, your story

isn't just told –

it's experienced, shared, and remembered.

Often called the People Magazine of its industry, At The Moment Media (ATM) is a media publisher that values the people driving the news just as much as the news itself.

Launched in May 2025, ATM operates at the intersection of Advertising, Technology, and Media, delivering essential insights and high-level interviews that focus on the human stories behind the headlines.

Our Team

Robert Wheeler
Founder & CEO

Christine Roeder
COO

Robert Wheeler is the Founder and CEO of At The Moment Media (ATM), a dynamic media publisher launched in May 2025. ATM (www.atm.media) operates at the intersection of Advertising, Technology, and Media—a world it aptly calls "ATM." His media platform has been referred to as the *People Magazine* of the industry, focusing on the human stories behind the headlines and valuing the people driving the news just as much as the news itself. It provides essential insights and high-level interviews from industry-shaping events.

A veteran marketing and communications executive, Robert left his role as Chief Marketing Officer for GroupM, North America to launch ATM. At GroupM, he was the chief architect of consolidating marketing resources to support the firm's largest and most profitable region. His leadership was instrumental in increasing strategic client marketing initiatives by 165%. He also spearheaded the adoption of marketing AI technologies and aligned C-suite strategies across Mindshare, Wavemaker, and EssenceMediacom.

Prior to GroupM, he served as Group Vice President and Corporate Marketing & Communications Lead at WarnerMedia. In this role, Robert acted as the company's chief spokesperson and was the chief communications lead for the integration and proposed merger of WarnerMedia and Discovery. He also managed global integrated marketing efforts for key brands, including CNN, HBO, HBO Max, and Warner Bros.

His career has been defined by a proven ability to launch and shape major brands. As Head of Global Communications at AT&T's Xandr, he built the global communications division from the ground up and executed the original go-to-market communications strategy that launched the brand. This deep expertise in the ad-tech and media landscape was further built through senior marketing and communications roles at TiVo, Cadent, and AT&T AdWorks, where he led negotiations for major B2B events like the Cannes Lions Festival of Creativity and CES.

Robert began his career at NBC Universal, rising from the prestigious Page Program to roles as a publicist for Bravo and Oxygen Media and a Senior Coordinator in Corporate Communications. During his time at NBCU, he assisted with major announcements, including the creation of Hulu, the acquisitions of The Weather Channel and Oxygen Media, and crisis management for the 2008 Beijing Summer Olympics.

Throughout his career, he has been recognized for his industry contributions, earning the prestigious Richard D. Parsons Award and being named one of the "40 Under 40" in the media industry by Multichannel News

Christine Roeder is the Chief Operating Officer of At The Moment Media (ATM), a dynamic media publisher launched in May 2025. Christine is an operational and marketing communications strategist dedicated to translating creative vision into sustainable business results.

With a strong foundation in advertising and media, Christine specializes in building marketing operations that encompass cross-platform strategy and focuses on optimizing At The Moment Media's internal structure and processes to ensure maximum efficiency, rapid growth, and continued profitability.

A proven, results-driven marketing leader, Christine brings a track record of excellence in advertising, media, and brand storytelling. Her expertise lies in taking complex, cross-functional projects—from large-scale B2B events and C-suite engagements to multi-channel media launches—and delivering impactful results. With marketing and operational experience at companies like York Street Management, AT&T AdWorks, and eMarketer Christine is equipped with a deep understanding of how to engage diverse audiences and elevate brand presence.

As COO, Christine’s focus remains on developing operational workflows, delivering measurable engagement, and bringing the people of the industry to the forefront.