Building for the Next Generation ​

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Technology Gets Better When It Focuses on Humans: Rhonda Hiatt at M+C Saatchi Consulting sees the opportunity: the industry can shift from whiz-bang features to what humans need. Drawing the line from technology to human wants creates a transformation that gets adopted and works 🤖 

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From Midwest Curiosity to Global Leadership: Started wanting to see the world and understand diverse perspectives beyond the Midwest. Eight years at Interbrand, 12.5 years at Clear, now global CEO of M+C Saatchi Consulting. The journey is built on curiosity and leading transformation 🌍 

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Building Solutions for the Next Generation: Rhonda has a 13-year-old navigating tech and phones, which drives her work creating responsible solutions for what's coming. Being part of building a better future for the next generation through thoughtful decisions and human-centered design 💡 

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Super Bowl Ads That Actually Resonate: Rhonda watches for the snacks, ads, and halftime show. Nike's "So Win" ad hit at every level—powerful, reframing, unforgettable. The ads that cut through and connect are the ones that move the industry forward and create real impact 🏈 

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Choosing Balance Intentionally: Netflix over Instagram because it gets her off the phone and onto the TV. She hearts everything and embraces her emoji choices. The intentional approach to digital balance that works 📱