Culture Drives Conversion at TikTok 

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Age 13 Marketing Epiphany: Had a crush on her neighbor who was an Ogilvy copywriter, it didn't work out but the power of storytelling stuck 💘 

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Non-Linear Path to TikTok: Started at Ogilvy in a full circle moment, pivoted through digital marketing and influencer marketing, now on the platform side at TikTok 🔄 

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Culture Drives Conversion: TikTok's 170 million US users make it where cultural relevance thrives, proving culture translates to conversion with real business outcomes, not just vanity metrics 📊 

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It's All Marketing: No choice between culturally relevant marketing and performance marketing, engage with communities to feed the funnel while giving meaningful ways to convert 🎯 

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Chase Learning Not Titles: Chase learning over and over, identify mentors and be one yourself, approach every day like it's day one, plus Madonna is a classic entertainer 🎤