Blueprint for Creating Experiences Money Can't Buy

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The Accidental Award Winner: Raja "accidentally" became a marketer when he wrote "Is it bad to look good?" during his MBA and won multiple awards 🎨

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The Industry Hopper: From cosmetics to paints to Unilever to banking to healthcare—Raja's career spans every major industry before landing at Mastercard 💳

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The Story Making Revolutionary: Shifted from "storytelling" to "story making"—putting consumers IN the story because people face 5000+ ads daily 🎬

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The Passion Point Curator: Creates experiences money can't buy across 10 passion areas—sports, music, movies, arts, travel, and more ✨

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The Tough Love Vegan: His team calls him a "hard task master," and if he ruled the world, everyone would be vegan 🌱