Measurement's Missing Puzzle Piece ​

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The Missing Puzzle Piece: Lauren led InfoSum, which was sold to WPP in April. Their approach was exactly what WPP needed. Now she's leading data and tech solutions at the most exciting time in marketing 🧩  

The AI Question Every Boardroom Is Asking: If we were 200,000 employees today, does AI make us 150,000? Every company is trying to figure out the math. WPP's answer is holistic, not isolating AI to just one function 🤖 

Stop Thinking In Silos: Too often, people think about marketing in isolation. WPP connects data, creativity, and unique signals - so everything from creative, to production, to tech speaks the same language 🎯 

Media Is Everywhere and Everything: That dictates what type of creative works in each moment. Lauren takes the mindset of a CMO when thinking about what WPP is building, looking at it holistically and making teams' work more integrated 📺 

Enjoy the Moment You're In: Lauren would tell her younger self to stop letting ambition forecast you into next year and five years from now. Embrace where you're at right now. It's a critical ingredient in your story 💡