The Future of Advertising Intelligence Framework
Future of Advertising Intelligence Framework: Created a framework for what ad sellers need in the AI era - data assets, prediction algorithms, distribution, commerce, and exclusive media IP 🚀
Most Exciting Time in Advertising: More companies selling ads than ever, top market cap firms involved, and the industry already integrated with AI for over a decade making it the best placed for generative AI💡
Serious News Diet: Reads WSJ, NYT, Financial Times, and Semaphore because GDP growth, major floods, and elections across markets all impact advertising revenue forecasts 📰
Stay Open and Take Opportunities: Career joy came from working in Hong Kong and projects outside the US - advice to young people is work abroad absolutely ✈️
No Karaoke But Yes to Everything: South African husband says "holding thumbs," will do any sport or parlor game but draws the line at singing 🎤




