Creativity in Unexpected Places ​

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Brands Don't Have a Performance Problem: Jake Lestan's take: memorable brands win because they create meaning. You can't optimize what people forget. It's meaning over metrics. The insight that transforms how you build brands💡

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Creativity in the "Unsexy" Places: Credit cards, insurance, oil changes. Jake built a career proving creativity can be reborn anywhere. From Discover to State Farm to Valvoline Instant Oil Change. Innovation doesn't need to be flashy 🎨 

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Making Oil Changes Surprisingly Delightful: When's the last time you got excited about an oil change? Exactly. Valvoline Inc is bringing humanity to an experience that should just be "good enough." Guests leave delighted. That's the point 🚗 

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Real Housewives of Salt Lake City Fan: Started watching in the background, now it's a ritual with his wife. The drama, the lifestyle, can't miss it. Sometimes the guilty pleasures become the best parts of the routine 📺 

 

The One Thing He'd Tell His Younger Self: Be patient. Career moves fast, ambition drives harder, but good things come with time. The advice he's still practicing is to trust the journey, you're exactly where you should be ⏰