Yahoo Scout: The Answer Engine Has Arrived

Yahoo Scout is here, and it rode up to SXSW with a wow-worthy entrance. Josh Line on the AI-powered answer engine that is changing how you use and discover on the internet and why Austin was the perfect place to introduce it to the world.  Yahoo Scout Has Entered the Chat: Yahoo just launched its AI-powered answer engine, but it is not your average search bar. Scout gives quick, visually rich answers powered by the open web and sends you straight to the source. Big move 🤠  

Your Internet Just Got Personal: Scout's newest feature, MyScout, allows you to pull in your inbox, your stocks, and the latest on all your interests in one custom dashboard built around your Yahoo experience. Think of it as your personal homepage📱  

Taking Over Texas' Oldest Bar: Yahoo did not just show up to SXSW. They took over and renamed the oldest working bar in Texas, the Scoot Inn, and created Yahoo Scout Inn - a full activation built around discovery. Copper tokens, pickle drinks, merch, and a whole lot of energy 🍻  

Best Tacos in Austin? Ask Scout: Yahoo covered Austin's sidewalks and streetposts with QR codes prompting questions only Scout could answer. Wild postings across the city turned the whole festival into one giant live demo, and people could not help but bite 🌮  

Austin Approved: Yahoo was a lot of people's first email, and somehow, it is still one of the most exciting brands at SXSW this year. The Scout Inn had lines wrapped around the block, lots of energy, and a crowd that was genuinely impressed 👏