WPP Media's CES Tour with Pat Power

WPP's Pat Power gave us a CES tour proving media is everywhere and in everything—including your laundry.  ATM joined Pat Power for an exclusive tour of the CES showroom floor to track a massive shift: the "media-fication" of everything. From Govee's immersive environmental lighting that reads millions of colors while you watch Wicked, to smart beds that adjust to your sleep cycle, to laundry robots that reclaim hours of consumer time, Pat breaks down why the home is becoming a unified, interactive platform. Every innovation unlocks new possibilities in places you'd never expect. Watch to see what tech is making possible.