WPP Media & DIRECTV - Solving the Sports Play in Media

WPP's Jessica Brown and DIRECTV Advertising's Jason Hernandez are solving a problem everyone in sports advertising is feeling right now. Jason discovered something that opened up significantly more inventory, while Jessica's applying intelligence in a way that's transforming how brands reach audiences. There's a shift happening in how people engage with ads that changes the game entirely. Watch to find out what they're really up to.