Women-led, AI-powered

Particle6 built a synthetic character named Tilly, gave her sass, and started asking a question most AI studios haven't: does this avatar have a personality? Sarina Da Costa Gomez on the zig-zaggy career that led her from architecture to AI production, and why the right question is not "can we use AI?" but "is this the right pan for the pasta?"

Tilly Gets a Personality: Particle6's CEO and founder Aline created Tilly two years ago as a tech testbed. The team wanted to push the avatar space further, so they set out to give her a real personality. 🤖

Breaking the Sycophancy: Sarina wants avatars that feel like someone, not another polite chatbot. The question they keep asking: does she have sass? 💬

More with the Same, Not More with Less: One ad budget used to buy one ad. Now it buys seven. For Sarina, AI is not about cutting costs. It's about broadening ambition. 🎬

The Right Pan for the Pasta: If you could go out and shoot it with a creator, you probably shouldn't be doing it in AI. The question is not AI or not. It's whether this is the right tool. 🍳

Curaçao to New York: Sarina's lock screen is the ocean back home. She says in another life she must have been a mermaid or a fish. Growing up on that island, surrounded by so many different cultures and people, gave her a curiosity for the world that she carries into everything she makes. 🌊