Why Everything You Know About National Media Is Wrong

Novus Media's Rob Davis showed up for the wrong job with a band demo and somehow turned that into a career leading major accounts. His approach to location insights is revealing patterns about how people actually consume media that challenge what the entire industry assumes, and he's deploying AI in ways that go further than most realize. There's a backstage story from his band days that captures exactly how his unconventional path worked out. Watch to find out what he's really up to.