Who's Your Data?

Colleen Dawe spent years slinging CPMs in linear TV before she realized the conversations she loved most were about the data, not the media plan. She made the jump to Experian nine years ago and now helps brands stop guessing and start seeing the full picture of who their consumers actually are.

From CPMs to Consumer Intelligence: She started in media sales slinging linear TV and evolved into addressable. Nine years ago, she made the jump to the data side at Experian and never looked back. 📊

The Total View: Her team helps brands validate their first-party data by layering in third-party intelligence, built on a foundation Experian has been refining since the days of direct mail. 🔍

Build It Right, Not First: In an industry racing to innovate, she believes the brands taking their time to build correctly are the ones that win in the end. 🏗️

Hire Challengers: She looks for people smarter than her, with different backgrounds, who will challenge the way the team thinks. That’s what makes everyone stronger. 💡

Soup Sunday: When fall hits, she makes from-scratch soup every Sunday and invites friends and family over. No recipe box required. 🍲

Big Bets Pay Off: Her advice to her younger self is simple. Don’t lose confidence, stay true to yourself, and know that your big bets will pay off. 🎯